03
Targeting
This tells us exactly which companies and people to pursue — and who to leave out.
Industries to focus on — or list any we should exclude.
Titles you know buy your product or are a strong fit.
Similar roles that are a bad fit, so we can block them. Example: in HR you may want Talent Acquisition but not Learning & Development.
Active clients and live sales prospects we should block. Include each company's website or LinkedIn URL. One per line.
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04
Value & messaging
What you say, why it lands, and how you win. This shapes every message we write in your voice.
What makes you THE choice in your niche?
In your opinion, what sells customers on your business?
Direct competitors, or the alternatives prospects weigh, and your edge over each.
The kind of experience that makes someone say "you have to work with them."
How do you want your audience to think about you?